Apple is employing the help of a popular app to help it fight fake news.
On Monday, Apple announced it was acquiring Texture, a smartphone app that gives users unlimited access to popular magazines for a monthly subscription fee.
Texture basically imports full issues of magazines and lets users read them in the original format. You can save individual articles and even download full issues of magazines, all within a beautifully designed app.
But it wasn’t just Texture’s look and feel that attracted Apple’s interest. In an interview on Monday, Apple’s head of software and services Eddy Cue said that Apple wants to use the app to bring quality journalism to its users.
“We wanted to bring trusted sources to users in a beautiful layout,” Cue said, according to Axios reporter Sara Fischer. “We wanted to bring them trusted sources so we don’t have to worry about a lot of the problems in the marketplace.”
Apple hasn’t said how it will be incorporating Texture into its lineup of products — it already has an Apple News app, and Texture seems like a natural addition to that. But if Cue’s comments are any indication, the acquisition is an effort prioritize traditional news sources — and keep fake news off its devices.
For now, however, Texture remains a standalone app in the App Store and Google Play Store. Here’s how it works: